This book celebrates sixty years of a Made in Canada success story created at both Poles, on top of Everest, in icy urban canyons and on the catwalks of Tokyo, Paris and New York. Canada Goose is a brand that defies genres. It is an icon of adventure tested in the most extreme elements on Earth; it lives at the intersection of luxury and functionality. It is the essence of “True North”—which is as much a state of mind as it is a place. It is as much a feeling as it is shifting ice, hard rock, cold wind and sea. It’s a world of intense purity. Where polar bears can pick up scent kilometers away. There is magic in this cold. For sixty years it’s been guiding everything Canada Goose does.
Started in 1957 by Sam Tick as Metro Sportswear Ltd., the Canada Goose story began with functional, quality outerwear designed to protect police and military forces. These real-world credentials earned in some of the most demanding conditions anywhere has made Canada Goose parkas trusted around the world by city dwellers, film crews, celebrities, and adventurers alike.
The pages of this book unveil what has become more of a movement than a brand, from its origins in the “True North” to the Goose People, the true users who share their personal stories and meaningful connections to Canada Goose. Finally, the brand collaborations with such names as Vetements, Opening Ceremony, digital artist eepmon, and Drake’s OVO, each of which has contributed in pushing the label into new areas of fashion, art, and design.
Today, Canada Goose is led by Tick’s grandson, Dani Reiss, who is determined to continue in his grandfather’s footsteps and export the brand of Canada around the world.
- About Assouline Publishing:
Since its beginnings in 1994, Assouline has been dedicated to creating books that are as informational as they are beautiful works of art. The respect for the product and the process of creation is evident in every facet – the traditional technique of hand-binding covers, the imagery that transports the reader to another place and time, the luxurious thickness of each page. The passion and the attention to detail are like that of an haute couture atelier.
Known worldwide for bringing luxury to the publishing industry, Assouline produces one-of-a-kind books on fashion, art, architecture, photography, design, and travel, weaving a story of L’Art de Vivre with every publication. The Ultimate Collection is the epitome of the Assouline brand as it offers an unparalleled standard of excellence in the 21st century. Each book from the collection pays homage to the time-honored craft of bookbinding and pictures are individually hand-tipped, a process which requires cutting, gluing, and placing each photo onto the page. This level of craftsmanship yields the highest quality books in the world, truly pieces of art in their own right.