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Kiss the Past Hello: 100 Years of the Coca-Cola Bottle - Assouline Books
Kiss the Past Hello: 100 Years of the Coca-Cola Bottle - Assouline Books
Kiss the Past Hello: 100 Years of the Coca-Cola Bottle - Assouline Books
Kiss the Past Hello: 100 Years of the Coca-Cola Bottle - Assouline Books
Kiss the Past Hello: 100 Years of the Coca-Cola Bottle - Assouline Books
Kiss the Past Hello: 100 Years of the Coca-Cola Bottle - Assouline Books
Kiss the Past Hello: 100 Years of the Coca-Cola Bottle - Assouline Books
Kiss the Past Hello: 100 Years of the Coca-Cola Bottle - Assouline Books

Kiss the Past Hello: 100 Years of the Coca-Cola Bottle - Assouline Books

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Assouline
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One of the most famous and unmistakable shapes in the world since its introduction in 1915, the Coca-Cola bottle is an influential symbol of design, art, and culture. Identified by its iconic contour fluted lines and described by noted industrial designer, Raymond Loewy as the “perfect liquid wrapper,” the bottle has been celebrated and revered in such mediums as art, music and advertising. From representations as a symbol of mass culture expressed by greats like Andy Warhol and Clive Barker to serving as a reference point for industry influencers such as Volkswagen who compared the shape of the Beetle to the bottle, the Coca-Cola bottle has been a benchmark for the past hundred years. What began as a design brief: to create a bottle that could be identified in the dark or lying broken on the ground, today is one of the most recognized packages on the planet. Published on the occasion of the bottle’s centennial, Kiss the Past Hello is a vibrant collection of images and art celebrating the Coca-Cola bottle not only as an icon of design but as a symbol of optimism, happiness, and the shared moments in our lives.

Stephen Bayley is an author, critic, columnist, consultant, broadcaster, debater and curator. His best-selling books and award-winning journalism have, over the past thirty years, changed the way the world thinks about design. He is a contributing editor of GQ and Management Today and writes for a wide range of international publications. His most recent book is Ugly: The Aesthetics Of Everything (2012).

  • 144 pages
  • English language
  • Released in March 2015
  • W 8.77 x L 12.2 x D 0.78 in
  • Hardcover with Jacket
  • ISBN: 9781614284437
  • 3.0 lb

Since its beginnings in 1994, Assouline has been dedicated to creating books that are as informational as they are beautiful works of art. The respect for the product and the process of creation is evident in every facet – the traditional technique of hand-binding covers, the imagery that transports the reader to another place and time, the luxurious thickness of each page. The passion and the attention to detail are like that of an haute couture atelier.

Known worldwide for bringing luxury to the publishing industry, Assouline produces one-of-a-kind books on fashion, art, architecture, photography, design, and travel, weaving a story of L’Art de Vivre with every publication. The Ultimate Collection is the epitome of the Assouline brand as it offers an unparalleled standard of excellence in the 21st century. Each book from the collection pays homage to the time-honored craft of bookbinding and pictures are individually hand-tipped, a process which requires cutting, gluing, and placing each photo onto the page. This level of craftsmanship yields the highest quality books in the world, truly pieces of art in their own right.

Item #ASL-9781614284437

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