{"product_id":"the-elements-of-brand-design-taschen-books","title":"The Elements of Brand Design - Taschen Books","description":"\u003cdiv\u003eForm, color, and typography—alongside values and vision—can make or break a brand. Framed by an interview with \u003cb\u003ePentagram’s Paula Scher and Michael Bierut\u003c\/b\u003e, this book explores the design elements of \u003cb\u003erenowned corporations in 110 case studies\u003c\/b\u003e. Thanks to \u003cb\u003eclever branding\u003c\/b\u003e, the likes of \u003cb\u003eNike\u003c\/b\u003e, \u003cb\u003eBurger King\u003c\/b\u003e and \u003cb\u003eUniqlo\u003c\/b\u003e have become desirable in their own right.\u003c\/div\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eHardcover\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e24.6 x 37.2 cm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e3.80 kg\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e496 pages\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEdition: Multilingual (English, French, German)\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taschen","offers":[{"title":"Default Title","offer_id":47626791092482,"sku":"TAS-9783836599788","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0081\/5713\/4884\/files\/f2f4f79679f874e61a9c03a5945facd1.webp?v=1775557841","url":"https:\/\/www.lifelongcollectibles.com\/products\/the-elements-of-brand-design-taschen-books","provider":"Lifelong Collectibles","version":"1.0","type":"link"}