Created in 1990 by visionary Italian designer Alessandro Agrati, Culti Milano pioneered the modern concept of ambient perfumery, merging interior design and olfactory artistry. The brand introduced the world's first reed diffuser and continues to define contemporary home fragrance through exceptional raw materials, minimalist aesthetics, and meticulous Italian craftsmanship.

Guided by the "culture of ambience," Culti Milano evokes emotion and atmosphere through pure, sophisticated compositions that embody harmony, luxury, and restraint—turning every environment into a timeless expression of style and wellbeing.