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The Elements of Brand Design - Taschen Books

The elements of brand design - books

Taschen

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Form, color, and typography—alongside values and vision—can make or break a brand. Framed by an interview with Pentagram’s Paula Scher and Michael Bierut, this book explores the design elements of renowned corporations in 110 case studies. Thanks to clever branding, the likes of Nike, Burger King and Uniqlo have become desirable in their own right.

  • Hardcover
  • 24.6 x 37.2 cm
  • 3.80 kg
  • 496 pages
  • Edition: Multilingual (English, French, German)

Since we started our work as cultural archeologists in 1980, TASCHEN has become synonymous with accessible, eclectic publishing. From our affordable Basic Art series to highly collectable limited editions, we are committed to making the best books on the planet at any prize and any size.

One of the decisive moments in our history was the publication of Helmut Newton’s SUMO in 1999. Newton’s genius, the extraordinary level of resources put into this project, and its sheer scale established new horizons: SUMO became a landmark in publishing and set the tone for our meticulously curated list of Collectors Editions.

Every TASCHEN book plants a seed! For over 10 years we have been a carbon neutral publisher. Each year we offset our annual carbon emissions with carbon credits at the Instituto Terra, a reforestation program in Minas Gerais, Brazil, founded by Lélia and Sebastião Salgado.

Item #TAS-9783836599788

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